Why does Kotter place emphasis on the individuals involved to impact successful change efforts?

Why does Kotter place emphasis on the individuals involved to impact successful change efforts?

 

 

 

Minimum of 300 words with at least one peer review reference in 7th edition apa style

Kotter’s change theory is frequently used to guide translation. This theory places importance on the individuals involved in the change as key to success of the project. Why does Kotter place emphasis on the individuals involved to impact successful change efforts?

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Why does Kotter place emphasis on the individuals involved to impact successful change efforts?
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