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Identify 3 public companies that you wish to analyze throughout the semester

Identify 3 public companies that you wish to analyze throughout the semester. The companies

must begin with the first letter of your first or last name (for example, Turner would choose

Toyota, Tesla, and RadioShack). However, if you want to analyze a different company that aligns

with your current or future pursuits, please submit your request here with your reason.

For each quiz, analyze one (1) of the three (3) companies. Do not analyze all three companies.

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Quiz 1 – Strategic Management

Discuss the last strategic decision the company made. Explain strategy evaluation and discuss at

least two metrics that the company should consider to determine if the decision was successful.

Describe the company’s level of globalization.

Briefly describe the role of technology in the company and industry.

Describe the company’s major stakeholders, identifying at least one for each category. Refer to

the textbook.

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Quiz 2 – External Environment

List five external factors that are currently impacting the company (refer to the 7 discussed in the textbook or PESTEL). Base your responses on actual research and facts and be specific.

Describe which three forces in the Five Forces Model of Competition that have the greatest

impact on the company.

Briefly discuss four global factors that are significantly affecting the company. Research

issues outside of the United States.

List two opportunities that greatly impact the company. Remember that opportunities are external. Do not list strategies.

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Quiz 3 – Internal Environment

For each of the 4 categories, list at least 1 major tangible resource that is critical to the company’s success. Base your responses on actual research and facts and be specific.

List at least 1 major capability in at least 4 functional areas. Discuss any weaknesses or need for

improvement. Base your responses on actual research and facts and be specific.

Discuss the level of outsourcing at the company. Explain whether the company could benefit

from additional outsourcing (again, be sure to apply the textbook discussion).

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Quiz 4 – Business-Level Strategy

Refer to 1 of the 3 companies you listed in Quiz 1. Now, analyze one and only one core product

or service of that company for this quiz. Explain the product or service that you are analyzing for this quiz. Include price points in comparison to competitors.

Discuss the primary business model that the company employs. Essential: conduct additional

research on other business model types outside of the textbook to determine the most

appropriate, as there are over 50.

Discuss the business-level strategy for the product or service.

Discuss how the company segments the market for that product or service. Be sure that you

demonstrate understanding of market segmentation.