Compare the use of print media and the Internet in the promotion of healthcare services.

 

Compare the use of print media and the Internet in the promotion of healthcare services.

In recent years, promotions have become an important part of healthcare strategy. Promoting a service is often very different than the promotion of a product. Equally important is the medium through which you promote your service, whether it is in person; online or through traditional promotional avenues, promotion has become a critical aspect of a marketing strategy.

Compare the use of print media and the Internet in the promotion of healthcare services. What are the advantages and disadvantages of each? Explain.

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